Jiglu Insight
Internet users are becoming less tolerant as they search for content. If a site does not deliver enough relevant information they will leave. Jiglu Insight gives you the tools to retain their initial engagement.
The engagement challenge
Faced with more than a hundred million websites, it is no surprise that Internet users are so quick to switch sites when a page doesn't immediately give them the information, product or service they are searching for.
Organisations have come to realise that personalisation – presenting the right content to the right person at the right time – is critical to user experience and retention. However, over a very short space of time, they have watched their content assets mushroom from just a few thousand to hundreds of thousands of pages spread across multiple websites.
Without a holistic understanding of all those pages and the relationships that exist between them you cannot deliver the content or the compelling links needed to take a visitor forward and fulfil their goal.
The Jiglu Insight solution
Jiglu Insight continuously listens to the content of your websites. As new content is added it finds the hidden relationships shared with your existing content. When it thinks those connections are important enough, links are automatically created.
At the centre of the product is the Jiglu Dynamic Discovery Engine. This works in real-time seamlessly indexing, analysing, tagging and automatically linking related content from multiple live websites or within unstructured and structured content repositories.
When integrated with an existing content management solution the applications deliver a powerful platform of next-generation content personalisation, discovery and analysis.
Jiglu Insight's benefits
Jiglu Insight incorporates many benefits to help improve site management and raise visitor engagement and retention.
- Provides administrators with an understanding of the overarching meaning and messaging of all content on large sites or across a network of sites.
- Automatically surfaces archive content that matches emerging content trends. This increases the value of existing content, streamlines content creation and reduces duplication of effort.
- Increases visitor retention through the presentation of personalised content and breaks down site boundaries as information across multiple sites can be made available to all of them.
- Provides an additional personalised navigational layer so visitors can explore without the pain of refining search queries. The navigation layer also creates valuable personalised advertising real estate.
- Ensures content is more findable and better ranked by search engines, its additional rich metadata a significant new part of search engine optimisation.
- Lightweight integration options mean it can be deployed tactically where needed, rather than having to justify a full enterprise roll-out from day one.
