Social media can lead to you losing control of your brand. Without a good understanding of what people are saying you cannot respond effectively. Jiglu SBS gives you the insight needed to succeed in today's market.
Communications professionals are coming to terms with the emergence of social networking and the phenomenon of Web 2.0 as a two-way communications channel. They understand that a radical rethink is required in order to successfully engage with customers and prospects in today's marketplace.
Marketers can no longer just talk to an audience: online anyone can talk back – or to each other – and in communities with a global reach. Every minute, new discussions, evaluations and reviews are posted – all influencing prospective customers prior to their own purchases and changing brand perception.
It has never been easier to energise through word of mouth – and at a scale never before possible. However, marketers also realise that for engagements to remain positive in action, there is a requirement to listen, quantify and respond appropriately to all the conversations taking place. Get it wrong and the opposite reaction can cause significant damage to a brand.
The challenge to make sense of social media
The consumer landscape has changed dramatically, resulting in many organisations working overtime to ensure a consistent brand message in this brave new world. Social networks have little tolerance for hard sell corporate tactics and an uncanny ability to quickly unravel any intrusive digital strategy.
Online advertising is on the increase, creating clutter and density as consumers see more than ever before. Out of all this comes a growing requirement for tools to help people make sense of Web 2.0 and enable advertisers to identify when and where to assimilate brands and messages, measure attribution, and gain a consolidated view of how best to optimise the ROI on advertising spend.
Understanding with Jiglu SBS
Jiglu SBS includes a cutting edge listening and research platform that has the ability to monitor conversations about brands, people and products across the Web.
Through Jiglu Dynamic Discovery's powerful data mining and analytics features, users can drill-down into the key sites for a given market to gain an understanding of what is being said, who are the key influencers and which are the emerging trends.
The product has been designed to give a holistic view of the activity taking place across social media, with a range of visualisations that summarise the key metrics. It makes it easy to understand emerging trends and to focus quickly on potential problems. Comparative views enable quick analysis against competitors or with historical or seasonal trends.
One of the many powerful differentiators that Jiglu SBS provides is its capability for advanced backward trending. Earlier topics will automatically resurface when they again enter the mainstream conversation, alerting users to the latest relevance and in what context.
Common topics from conversations are automatically linked across sites, enabling you to see emerging themes as they spread across the web and to visualise changes in activity. Buzz tracking lets you follow stories and commentary back to original sources, identifying which voices are the key influencers. Participants are also tracked, helping you to understand who are the most engaged in their communities.
Tasks can be assigned to users to take action on particular content and real-time topic alerts give you rapid notice of new content matching particular criteria. Together these help ensure any reponse required can be made in a the right timescale.
Daily e-mail newsletters are available to provide summaries of activity while a full integration with the rest of Jiglu SBS enables internal discussion to easily form around content, conversations and analytics.
- Listen to what consumers are saying about your products and brand across multiple communities.
- Track and compare competitor messages and the viral impact they are having on networks.
- Identify which networks and influencers are promoting your organisation the most and further energise the activity.
- Rapidly identify and engage communities holding negative conversations around your brand or products.
- Single, multiple or comparison attribution measurements.
- Cloud-hosted and local installation options available.