Jiglu SBS social media monitoring feature highlights
Flexible monitoring
Jiglu SBS lets you quickly start new monitors for areas of interest, such as people talking about your brand name on social media sites, monitoring news sources for sector-specific stories or checking for new announcements on a rival's web site.
Because Jiglu understands the content it's monitoring it can automatically help you refine what you're looking for - no need to spend days making fiddly changes to boolean search queries.
Historical activity tracking
You can see at a glance the activity in a monitor and then drill-down to view exactly what was happening on a particular day or week and what was making the biggest waves and where it happened.
Jiglu SBS also retains historical information that lets you see compare activity with the past. This lets you see precisely how share of voice has changed.
Automated topic tracking
At the heart of the product is the Jiglu Dynamic Discovery engine, automatically tagging and cross-linking all the content being monitored.
Brand names, companies, people, sectors and other subjects will be automatically recognised and tagged by the engine. Its tag ranking algorithm ensures names get noticed even if they are for new entrants that aren't yet widely known. Automated trend analysis surfaces emerging themes, letting you pick up on industry shifts that might otherwise be lost in the noise.
Automated sentiment analysis
The natural language processing at the heart of the Jiglu Dynamic Discovery engine also powers its automated opinion valence detection: analysing whether an item of content is positive, negative or neutral.
This allows you to quickly see how people view your brand and drill-down to news stories or conversations where you need to take action. You can also track sentiment for particular tags and see how it has changed in time.
Conversations across the firewall
Jiglu's monitors connect straight through to its collaboration spaces so you can easily start a discussion about an item from an external site.
Even better, the system keeps track of exactly where the information came from and what happened to it subsequently so you can follow the conversation from the public web to your own internal discussions and back out to the web with any subsequent response.
Engage with influencers
When action needs to be taken, Jiglu SBS makes it easy to zoom in on the key influencers then create tasks for the appropriate individuals in your organisation to make contact.
The product has its own powerful task assigment system, complete with the ability to track the status of recent tasks. It also integrates easily with full CRM systems through custom plugins and its extensive API.
